In an era where attention is the new currency, I adopted the role of the "Attention Economist" at Vegan Soul Foodie.
The vegan and plant-based space is tough, pernicious, and judgemental. We sought to be an antithetical voice in the space by being kind, open, and non-judgemental. Our ethos was clear - VSF was not about labels of being 100% plant-based or vegan; the brand was about encouraging a journey, an exploration into the fun, inviting, friendly wholesome realm of vegan soul food.
With an infinitesimal budget of nearly zero dollars, I meticulously invested in the blend of authenticity and relatable content to yield high engagement dividends. VSF was established in 2019, sprouting as a humble initiative to make the vegan soul food narrative more approachable and delightful.
Results:
* 471,000 Facebook Group followers
* 136,629 Instagram followers
* 483,871 Instagram reach and impressions
* 1,391,742 reach over the last 90 days.
* 37,000 newsletters subscribers + 40% open rate
* #1 Amazon Best Seller created and launched
Leveraging the compelling brand narrative for Vegan Soul Foodie, we secured notable mentions in Parents Magazine, Ebony Magazine, and AARP, showcasing our inclusive vegan journey. Our narrative resonated on Yahoo Entertainment and The Kitchn, spotlighting our culinary innovation. The Grio applauded our community-centric approach. These media features, a result of strategic outreach and engaging campaigns, underscored Vegan Soul Foodie as a beacon in the vegan transition space.
The VSF journey underscored the essence of being an "Attention Economist" - it was about intelligent investments in authentic narratives, fostering a culture of inclusivity, and nurturing a community that wasn’t just numbers on a page—still, a thriving, engaged audience resonating with the VSF ethos.
Amazon #1 Best Selling Recipe Book.
The VSF journey underscored the essence of being an "Attention Economist" - it was about intelligent investments in authentic narratives, fostering a culture of inclusivity, and nurturing a community that wasn’t just numbers on a page. It's all about community — a thriving, engaged audience resonating with the VSF brand ethos.
In a landscape where brands vie for a moment of attention, the VSF narrative is a testament to how authentic, community-centric branding can yield a rich harvest in the attention economy. If you're in search of a creative maestro who can navigate the intricate landscape of the attention economy, orchestrating narratives that not only capture attention but resonate with heartbeats, I am keen on exploring avenues where my expertise could be your brand's asset in this bustling market of attention.
