A brand narrative needed to be rekindled, and part of a trusted 50-year-old legacy needed to be reclaimed
A decade after its debut, the Creme of Nature's Argan Oil brand beckoned a fresh narrative. The mission was straightforward: rejuvenate the brand’s aesthetic appeal and re-engage the market. Armed with a contemporary package design and a new campaign crafted from the ground up, we dove into a digital and social media blitz that harmonized the brand’s timeless essence with modern allure.
Results:
• Achieved $75,000,000 in sales
• Complete new package design and brand relaunch
• Complete new package design and brand relaunch
• Elevated to third in the category
• Garnered an award for package design
Parallelly, a robust digital and social media campaign was sculpted from scratch. The campaign narrative, "Nature’s Timeless Beauty," was an ode to the brand’s natural essence and a call to celebrate the timeless beauty it endorses. The digital realm buzzed with our narrative, creating a resonating brand engagement that transcended digital boundaries.
The crescendo of this brand renaissance was monumental. Creme of Nature's Argan Oil ascended to the third position in its category, a testimony to the brand's revived resonance. The tangible triumph was the staggering $75 million in sales, a numeric narrative of the brand's regained market love. The icing on this success saga was the accolade of 'Award-winning Package Design,' a reverberation of the brand’s visual appeal in the industry echelons.
The Creme of Nature's Argan Oil brand relaunch wasn't merely a business triumph; it was a testament to the enduring essence of a brand when cradled in a narrative that resonates with its audience. Through a blend of strategic narrative crafting and visual re-imagination, a decade-old brand rekindled its market romance, affirming the timeless allure of nature in a bottle.
