Gamifying Agency Engagement in the Attention Economy
In a landscape where grabbing attention is the currency, introducing a small ad agency like Sanders\Wingo to the big players in a crowded market needed a dash of creativity and a sprinkle of fun. Enter ADversaries, a one-off original social media game designed not only as a whimsical respite in the serious world of advertising but as a strategic maneuver to position our agency on the radar of larger establishments.
Executing this imaginative endeavor required a blend of social media savvy and an understanding of the ad industry's competitive spirit. The aim was simple yet ambitious: familiarize the market with Sanders\Wingo’s creative prowess while establishing fruitful industry connections.
Results:
• Industry luminaries joined in to play the game
• Enhanced the agency's visibility, broadening the network
• Agencies across the country & overseas participated
• Amplified the buzz around Sanders\Wingo
• Garnered positive press
• Established new industry connections
• Creating a foundation for future collaborations
As the game concluded, the legendary David Ogilvy emerged victoriously, aligning with my endorsement. The interaction with industry veterans and the ripple effect of awareness created through the game served as a testament to the power of innovative engagement in the attention economy. The venture was not only a game but a statement - Sanders\Wingo was in the game, and we were playing to win.
