Brands I've worked with
CREATIVE DIRECTOR
Advertising | Attention Economist | Content Creation
I'm a versatile and innovative professional with 20+ years of experience providing creative teams with guidance and ideas to launch new projects. I devise, develop, and apply creative tactics and iterative strategies for creative ventures and monitor their progress. I implement creative visions and become the point of reference for any creative plan that wants to make its way to customers. I achieve the best possible outcome of projects both visually and essentially to meet customer expectations and drive sustainable growth. I've been acknowledged for strategically solving problems, using balanced judgment on critical projects, and delivering on-time, high-quality work. I'm always looking for the ZAG.
Where I've been featured
CORE COMPETENCIES
• Project Management • Process Improvements • Creative Strategy • Team Building • Team Leadership
• Customer Engagement • Art Direction • Advertising Campaigns • Problem Solving • Concept Development
• Relationship Management • Account Management • Branding • Decision-Making • Critical Thinking
LEADERSHIP IMPACT
Trusted Creative partner who consistently delivers quantifiable value by leveraging emerging technology and business insights to optimize value and remain relevant in the marketplace.
Advertising strategist with an entrepreneurial mindset and a contemporary approach to solving diverse business problems through innovation, scalability, and reliability.
A results-driven, decisive leader who is highly skilled at building stakeholder relationships and managing change, creating measurable procedures, and counseling/developing individuals and teams.
In-depth expertise in Creative Direction process optimization, business continuity, and leading projects through the complexities of varying priorities and agendas.
Texas Historical Commission campaign
EXPERIENCE
Culture Advertising Design | Founder & CCO Apr 2015 – Present
Conceive and implement concepts, guidelines, and strategies in various creative projects and oversee them to completion.
Collaborates with account executives to obtain knowledge of the client's requirements.
Directs and motivates teams of art directors, illustrators, copywriters, etc., to help them use their talents effectively.
Leads brainstorming/creative sessions to generate ideas.
Writes and designs unique and well-crafted copy that meets clients’ needs.
Revises content and presentations, approves/rejects ideas, and provides feedback to the team.
Trains and guides subordinates into accomplished professionals.
Monitors results of team efforts and proposes actions for the future.
Develop content for numerous clients, including L’Oreal, Revlon, P&G, AT&T, and Ford Motor Company.
Social Media Creative Director for Soul Foodie.
Sanders\Wingo | Creative Director Apr 2011 – May 2015
Worked closely with the graphic design and marketing department to deliver engaging content that met the expectations of customers.
Managed the creative process from concept to completion.
Translated marketing objectives into clear creative strategies.
Led and directed the creative team in the production of all marketing collateral.
Ensured visual communication and brand standards were met.
Oversaw client pitches and proposals, profitability, deliverables, timelines, and budgets.
Met with clients or upper management to explain campaign strategies and solutions.
Reviewed work and provided feedback to creative teams.
KMBA Blog | Social Media and Content Curator Sep 2008 – Dec 2015
Reviewed and curated content from a wide variety of categories with a focus on the industry the company was in.
Identified online trends, personalities, and cultural conversations.
Captured and highlighted the best content from a wide range of topics, including lifestyle topics relevant to the company.
Stayed up-to-date on best practices and made recommendations for content strategy.
Identified and tracked metrics to measure the success of content curation efforts.
Managed content calendar and ensured timely publishing of content.
Edited and optimized content for search engine optimization.
Performed quality assurance checks on all content before publication
Culture Advertising Design | Creative Director Oct 2001 – Jun 2011
Specialized in print advertising, package design, logo development, brand identities, television, and radio advertising.
Led teams in consumer-centered design aesthetics.
Began as a platform to bring innovative design and usability to African-American brands and consumers.
Received accolades including STEP inside-design magazine's 2006 STEP 100 competition and Graphic Design USA magazine's People To Watch in 2006.
nomenudum, ltd | Associate Creative Director Jan 2000 – Dec 2001
Created advertising print, radio, and television campaigns for brands such as Coca-Cola and Levi's.
Supported the Creative Director with the development of concepts, strategies, and client presentations.
Managed and supervised multiple projects and teams.
